In 2024, Pragmatic Play stepped into the wonderful world of Tomorrowland Brasil. The debut partnership – a first of its kind on this scale for an iGaming supplier – allowed the People of Tomorrow to experience incredible competitions and events designed to captivate and inspire.

Taking place at the stunning Parque Maeda in Itu, São Paulo, Tomorrowland Brasil began in 2016. Far more than a satellite of the original Tomorrowland festival in Belgium, the event has given rise to a new community of people united by music and love. Fast forward eight years, Pragmatic Play enters the scene.

As an official partner of the world-famous festival, Pragmatic Play had the opportunity to host events and competitions that provided people in the country with the opportunity to attend Tomorrowland Brasil. The most exciting of these was the Golden Ticket Scavenger Hunt! This hit the streets of beautiful São Paulo as participants visited three unique locations, solved clues, and competed for a chance to win amazing prizes. The winner, along with seven friends, enjoyed an unforgettable experience, which included exclusive access to special areas in the Tomorrowland Brasil village, backstage tours, and meet and greets with the artists! The winners were flown in by helicopter from the heart of São Paulo, taking in all the incredible sites of Itu and the festival itself along the way.

Pragmatic Play also hosted an on-site candy-themed house inspired by none other than the popular Sweet Bonanza game world! This life-sized Sweet Bonanza house featured interactive games as well as its own stage with DJs for the People of Tomorrow to experience and cherish. It was a dream come true to see the Sweet Bonanza game world come to life on this iconic stage.

Pragmatic Play was proud to connect with people on an entirely new level at Tomorrowland Brasil 2024 – an experience that will live on in the hearts and minds of attendees for years to come.